Jason Bruges Studio

AERIAL DYNAMICS

Helen Jordan — Wed, 08 Aug 2012 14:08:23 +0000

The Aerial Dynamics installation commissioned by Coca-Cola, is a living, breathing light show that has been designed to emulate the effervescent energy released when a bottle of Coca-Cola is served and shared.
180 bespoke mechatronic ‘bubbles’ glow rhythmically in time with Mark Ronson’s track. Controlled with individual code, each bubble has eight polypropylene blades that fold intricately in on themselves. Special sensors embedded in the three ‘cheers in celebration’ kiosks at the base of the Beatbox detect when Coca-Cola bottles are clinked together, triggering the blades and bubbles to glow with red and white LED lighting. These light patterns become increasingly intricate as the number of participants grow.

Coca-Cola unveiled the Coca-Cola Beatbox, its iconic pavilion for the Olympic Park, ahead of the official opening of the London 2012 Olympic and Paralympic Games. Designed by Asif Khan and Pernilla Ohrstedt, it is an experimental fusion of architecture, sport, music and technology that creates an arresting sensory experience. Visitors will enjoy spectacular views of the Olympic Park from the top of the Coca-Cola Beatbox. The ramp then plunges down into the heart of the pavilion which features the interactive light installation created by Jason Bruges Studio.

The pavilion forms part of Coca-Cola’s Future Flames campaign for London 2012, which recognises and rewards the best of the nation’s youth and shines a spotlight on emerging talent to inspire other young people to pursue their passions.

Read one of many great reviews here.

Photography by James Medcraft

SCAN MOBILE

Helen Jordan — Wed, 19 Sep 2012 15:34:22 +0000

Sharp Microelectronics Europe commissioned Jason Bruges Studio to create a bespoke piece originally for Light+ Building 2012.
“Scan Mobile” is a unique kinetic LED mobile that maps the topography of the space beneath it. The installation consists of eight nodes mounted on seven arms which collectively inscribe a 5m³ volume. Each node contains as illuminant a 10W Mini ZENIGATA LED from Sharp directed at the ceiling and a Sharp distance measurement sensor on the underside to detect objects underneath. A 1 rpm servo motor gives the structure gentle movement and in turn each node autonomously scans the vertical drop beneath it differentiating between floor, furniture and occupants of the space. There is a microprocessor determining the behaviour of each node in relation to its surroundings, the resulting emergent choreography of the “Scan Mobile” creates a symphony of light, shadow and pattern on the ceiling.

The piece is currently on show at Design Junction Holborn from 19th – 23rd September.

MERCEDES DRIVE THRU

Helen Jordan — Wed, 26 Sep 2012 12:04:58 +0000

The Mercedes Drive Thru is an interdisciplinary art and dining experience in the lobby of the old Selfridges Hotel, between the 14th and 16th September, 2012.

Mercedes Benz commissioned Jason Bruges Studio along with leading food artists Sam Bompas and Harry Parr, to present a spectacular mix of light art and food designed to turn the enjoyment of dining in a car into an exceptional sensory experience.

Through the interaction of food, light and the unique design of the restaurant, the driver is offered a new, interactive and unforgettable dining experience. The Mercedes Drive Thru is therefore looking to re-explore the environment of the motor car on a performance, experimental and sensory level and at the same time indulge guests with exquisite and provocative specialities.

A particular highlight in the restaurant will be the artistic staging of the new A-Class, which is available to order now in the UK. With an installation comprising constantly moving sources of light, Bompas & Parr and the interaction designers of Jason Bruges Studio will be showing off the dynamic design of the new compact Mercedes sports model to impressive effect.

MIRROR, MIRROR

Administrator — Thu, 04 Oct 2012 11:56:12 +0000

Mirror, Mirror was commissioned by the V&A in partnership with SAP for the Decode exhibition in 2009.

Mirror, Mirror explores the concept of narcissism and the individual’s relationship with space and others. The playful nature of the work encourages you to explore the interactivity and consider the interconnected relationships.

The white dot matrix digital panels seem to float on the pond, awakening as visitors come into view. Cameras mounted within the LED dot matrices capture activity in the garden and simultaneously reflect this back to the viewer; the animated images are then mirrored once again in the surface of the water, creating multiple reflections.

In the Summer of 2012 Mirror, Mirror again took pride of place, this time in the gardens of Lancaster House.
Jason Bruges Studio were delighted to be asked to join the UK’s top designers and artists to contribute to delivering a world class creative showcase to play host to some of the most globally influential business leaders during the Olympic and Paralympic Games.

The British Business Embassy, developed by UK Trade and Investment (UKTI), is the centrepiece of the Government’s international business legacy programme. It will see over 3,000 UK and international business leaders from across the globe come together for an ambitious series of global, sector and country summits.

Visit Decode: Digital Design Sensations microsite

Video by Jonathan Schofield

21ST CENTURY LIGHT SPACE MODULATOR

Helen Jordan — Mon, 29 Oct 2012 17:13:46 +0000

Havells-Sylvania, the Lighting arm of India’s largest lighting and electrical manufacturer, has commissioned an inspiring work from Jason Bruges Studio that is set to transform an underused section of London’s Southbank Centre. Located under Hungerford Bridge at Southbank Centre, the ‘21st Century Light Space Modulator’ will fuse technology and culture together to create an architecturally lit, creative space, in an area that sees 22 million visitors each year.

Blending Eastern and Western influences, the installation combines creativity, innovation and interaction with a kit of parts from Havells-Sylvania’s extensive product portfolio. Jason Bruges Studio will be previewing its ‘21st Century Light Space Modulator’ at Southbank Centre on 12 July 2012. The creative team will then be working on developing the installation for its full unveiling in the Autumn. A number of public showings and seminars will be taking place over the summer and details of these events will be posted on the official website.

The creative process has started, and the artwork is being developed at the Jason Bruges Studio, ready for its first showing at the Southbank Centre on the 12th July. See coverage of the launch here.

This creative installation pays homage to László Moholy-Nagy’s work, the ‘Light Prop for an Electric Stage’. Created in 1930, the ‘Light Space Modulator’ as it is commonly known, was a pioneering piece of light art and moving sculpture. Jason Bruges explains, “We are enthused to be working with Havells-Sylvania on transforming our vision into reality. Fully interactive, our installation explores not just the relationship between space and light but also people’s behaviour within a space. It introduces a performative process in which the installation engages with the audience, transforming the space with lighting based on how people respond to it.”

AWESOMECROSS

Helen Jordan — Tue, 13 Nov 2012 11:56:33 +0000

Awesomecross, a reactive lighting project for the launch of a new high performance tyre for BFGoodrich.

Over 500 metres of reactive lighting was designed and installed for the BFGoodrich ‘Awesomecross’ event held at El Toro, Irvine, CA.

The event, devised by The Martin Agency, used real time race performance data to convey the ‘fun’ the tyres were having. Jason Bruges Studio designed custom hardware and software to measure and visualise the tyre conditions and driver performance for the race.

The race track was designed to offer a challenging and radically new driving experience for the twenty-five participants, and seven of the most important track features were lined with LED light tubes. Using live position, acceleration and lateral G-force data, the lights were illuminated in turn to show race progress, with G-force data visualised across the tubes in real time as the cars passed. In keeping with The Martin Agency’s concept for a next-generation racing experience, Jason Bruges Studio overlaid the previous lap performance onto the tubes which allowed the drivers to race themselves, pushing them to greater extremes. If drivers managed to pull over 1G of lateral acceleration while cornering in the race, a special achievement mode was activated which caused the lights around the track to flash.

To get even closer to the experience that the tyres had during the race, Jason Bruges Studio designed a custom sensor and lighting package for each car, which was mounted into the back of each vehicle. Acceleration and lateral G-force telemetry was instantaneously visualised on each car through a system of LED lights mounted in each wheel well. Again, to encourage the highest performance, pulling over 1G of lateral acceleration while cornering caused all the tyres to flash.

The combination of the novel experience and the instantaneous representation of race performance in light, provided compelling viewing for the watching crowd.

WWF EXPERIENCE

Helen Jordan — Thu, 29 Nov 2012 14:21:13 +0000

Jason Bruges Studio answers unique WWF brief for conservation themed installation at charity’s new Living Planet Centre.

WWF, the world’s leading independent conservation organisation, is collaborating with Jason Bruges Studio to design and build an immersive installation for the entrance of its new Living Planet Centre, currently under construction in Woking, UK. The WWF building is aiming for a BREEAM ‘Outstanding’ rating, the highest level of sustainable building design and construction.

The installation will consist of four enclosed, themed zones – fresh water, marine, forest and wildlife – each designed to reflect a different environmental experience and core area of the organisation’s work. Visitors will be able to immerse themselves and interact with their environments through a range of engaging sensory devices that play on light, sound, ambience and scent, and become completely submerged in these diverse natural worlds. The themes of climate change and how we use the world’s natural resources will interweave all the ‘pods’.

At around four metres high and four metres wide, the pods will be constructed from sustainable natural materials, such as timber, cork and felt. The installation is due to launch in autumn 2013 when the Living Planet Centre opens its doors to the public, after WWF relocates to its new building from its current base in Godalming, Surrey.

Jason Bruges Studio has also been commissioned by WWF to design a donor recognition installation in the reception area of the building that will see the names of donors to the building displayed on the back wall. An innovative graphic panel display on the lift accessing the piazza outside the building will update passers-by on the organisation’s on-going campaigns and news.

Richard Roberts, Design Manager at Jason Bruges Studio, stated: “This installation will be a real sensory feast for everyone who experiences it. The complexity of the build will require the expertise of our entire multi-disciplinary team and we are very much looking forward to taking on the challenge and bringing our designs to life.”

“We have a longstanding relationship with WWF and are delighted to have been appointed to work on this project,” said Jason Bruges, Creative Director at Jason Bruges Studio. “The Living Planet Centre as a whole is a highly ambitious project that will push architectural boundaries to their limits, so having the studio’s work feature so prominently is a major success for us.”

Georgina Bridge, head of design management at WWF-UK, commented: “The Living Planet Centre will symbolise everything that WWF is about and we felt it was extremely important to create a high impact experience for our visitors. Jason Bruges Studio understood our aims and interpreted the brief totally and the results will be thoroughly engaging and educational. We are extremely excited to be working with the team and are eager to see the end result.”

The Living Planet Centre project follows the award winning Panda Eyes art installation that Jason Bruges Studio created for WWF, recently on display at the Design Museum.

GUINNESS MONUMENT

Helen Jordan — Fri, 18 Jan 2013 13:20:55 +0000

Jason Bruges Studio were approached by Blink Art and Saatchi & Saatchi to design, build and install and artistic installation that represents the head of a pint of Guinness, to be suspended over a 12ft high sculptural form of the pint. The overall artwork was a collaborative project with a series of other artists, illustrators and sculptors.

The form of the head sits above a mountainous landscape and represents a cloud like form as well as referencing the swirling nature of the bubbles as they settle in a pint of Guinness. The crowning element of the sculpture which was filmed as a ʻmaking ofʼ documentary to represent the effort and craft involved in producing Guinness as well as the story of Arthur Guinness and the development of Guinness through the years.

Read further coverage in Design Indaba

NATURE TRAIL

Helen Jordan — Mon, 11 Feb 2013 14:52:56 +0000

Jason Bruges Studio has completed a unique project for Great Ormond Street Hospital for children to improve their journey to theatre.

The brief was to design and install a distraction artwork helping to create a calming yet engaging route that culminates in the patient’s arrival at the anaesthetic room. Inspiration came from the idea of viewing the patient journey as a ‘Nature Trail’, where the hospital walls become the natural canvas, with digital look out points that reveal the various ‘forest creatures’, including horses, deer, hedgehogs, birds and frogs, to the passerby.

The work has been installed in the theatres floor within the hospital’s new Morgan Stanley Clinical Building, the first part of the Mittal Children’s Medical Centre.

The work, which covers the corridor walls, has essentially two main elements; integrated LED panels and bespoke graphic wallpaper. The LED panels are embedded into the wall surface at various heights in order to be accessible to the eye levels and positions of patients travelling along the corridors. Across these digital surfaces abstracted ‘animal movements’ are recreated as interactive animated patterns of light which reveal themselves through the trees & foliage of the forest. The artwork consists of 70 LED panels, with a total of 72,000 LED’s.

"NATURE TRAIL" FEATURES IN BLUEPRINT MAGAZINE

Helen Jordan — Mon, 11 Feb 2013 15:13:36 +0000

“A child’s journey along a hospital corridor to the operating theatre has just become less daunting, with the installation at Great Ormond Street of an animal-magic interactive art piece by Jason Bruges Studio.” Johnny Tucker reports.

Read the full article here

JASON TO SPEAK AT FUTURETAIL 2013

Helen Jordan — Wed, 27 Feb 2013 17:54:58 +0000

FutuRetail is an event which brings together forward-thinking individuals from across the retail space – from technology, ecommerce, property and design innovators to investors and strategists to discuss the question: “What does the future of retail look like?” and more importantly “How do we get there?”

The Mega-Trends that will transform retail: Ready or not, here they come…
Wouldn’t it be nice if retailers had a crystal ball that showed them what was next on the horizon? Close, but not quite: some very smart people have put together everything you need to know about technology, consumer and design trends so you know where to take the next step in your business. Add in some amazingness that will allow you to dream a little and imagine the possibilities for retail, and this supersession is a bit of inspiration and future-gazing you can’t miss.

Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School,
Chairman of Which? and Retailtopia
Jason Bruges, Director, Jason Bruges Studio
William McComb, CEO, Fifth & Pacific

28th February 2013
Google UK, 1St Giles High Street, London

Jason Bruges Studio collaborates on 'breathing' Guinness Monument

Helen Jordan — Thu, 28 Feb 2013 15:32:38 +0000

“Jason Bruges Studio has collaborated with a multi-disciplinary team to create The Guinness Monument, a ‘breathing’ shrine to the drinks brand, which has been unveiled at the Guinness Storehouse in Dublin.”

Read the full story in Design Week

WAN talks to Sam Hoey to discover how Jason Bruges Studio design their uplifting interactive installations across the world

Helen Jordan — Tue, 12 Mar 2013 15:00:33 +0000

Over the past months, WAN has undertaken a series of interviews with architects, designers, engineers and manufacturers around the world to discover how different industry professionals are utilising Autodesk software in the design of their building projects. This week, Sian Disson met Sam Hoey at Jason Bruges Studio to find out how this quirky design practice uses software such as AutoCAD to create their interactive public art installations.

Read the full story on World Architecture News

Coca-Cola Beatbox: 'Aerial Dynamics' - Adam Heslop on Cinema 4D

Helen Jordan — Mon, 18 Mar 2013 15:45:34 +0000

“As part of the London 2012 Olympic and Paralympic games, Coca-Cola sponsored the Beatbox, one of the pavilions in the Olympic Park. This striking building, made from air-filled panels in Coca-Cola’s iconic colour scheme, provided a place where people could meet, grab a free Coke, and ‘play’ the building, interacting with sounds embedded throughout its structure.”

Read the full article in Maxon – 3D for the real world

Mimosa and The Reflex Portraits to be exhibited in Level 39

Helen Jordan — Wed, 03 Apr 2013 11:03:40 +0000

Jason Bruges Studio have donated Mimosa and The Reflex Portraits to be exhibited in Level 39 as part of the launch.

Canary Wharf Group plc has today announced plans to open Europe’s largest accelerator space for technology businesses innovating in the financial services sector.

Opening in early 2013 on the 39th floor of the iconic One Canada Square, London’s tallest operational office building, the incubator and accelerator space will be a sophisticated office and social space for small businesses to create, test, market and deliver world-class financial technology products and services.

The initiative aims to help improve the transparency, competitiveness and client services of the financial services sector, while enhancing London’s position as the technology capital of Europe. The new facility will create a focal point for Europe’s ‘FinTech’ innovators and ensure that London takes full advantage of the global surge in financial and big data technologies.

The accelerator space will be called Level39 and occupy the entire 29,000 sq ft 39th floor. Towering above central London in one of the world’s premier business and shopping districts, Level39 will give small and growing technology businesses unrivalled access to new customers, partners, talent, investment, ideas and social and cultural amenities provided by Canary Wharf.

The Mayor of London Boris Johnson said: “Attracting the brightest entrepreneurial minds is crucial if London is to maintain its position as the world’s foremost financial centre. Level39 is sure to foster talent and help the capital’s technology and financial sectors flourish, in turn driving jobs and growth.”

Image copyright Canary Wharf Group plc.
From left to right: unknown, Eric van de Kleij, George Iacobescu, Boris Johnson

EASTER EGGS LIVE

Helen Jordan — Wed, 03 Apr 2013 12:08:13 +0000

Jason Bruges Studio created a state of the art ‘hatchery’ for Channel 4’s key Easter broadcast, Easter Eggs Live.
In a TV and science first, the programmes, presented by Mark Evans, showed fascinating imagery of a wide range of eggs hatching; from crocodiles to cockroaches, fish to frogs and turtles to termites.

An East London studio was transformed into a striking, modern studio, with around 60 incubator boxes created by Jason Bruges Studio. The team worked closely with Channel 4 on the brief, to provide a set that is fully able to support and enhance such dynamic and detailed filming.

The incubator boxes included bespoke macro cameras to allow viewers unparalleled, real time access to the fascinating hatching process. 5×6 metre wide projection screens were set up to show these captivating images on a larger scale. In a fascinating new insight into embryonic behaviour, light was directly shone through larger eggs, to reveal the embryo while still in the shell. The team designed the set to provide a futuristic, sci-fi feel, employing light box surfaces and a black projection surface to provide an ambient feel.

Easter Eggs Live aired on Channel 4 on Sunday March 31st and Monday April 1st, with live streaming from the hatchery running from March 25th.

Design Week Awards 2013 finalists!

Helen Jordan — Wed, 10 Apr 2013 16:36:49 +0000

We are very happy to announce that both Nature Trail and Aerial Dynamics have been shortlisted in the Design Week Awards for the Digital Installations category.

The winners will be announced at the Awards Ceremony, which will be held on 4 June, at The Artillery Garden, The HAC, London.

For the full shortlist and more information please visit the Design Week website.

NATURE TRAIL IS A WINNER OF A 2013 D&AD AWARD

Helen Jordan — Mon, 29 Apr 2013 14:45:44 +0000

Nature Trail wins an In Book award for this years D&AD Awards.

With stiff opposition in the Spatial Design category the studio are thrilled to be amongst the winners.

See all of the winners here.

Winners of the Yellow, White and Black Pencils will be revealed at the Awards Ceremony on Wednesday 12 June at the Roundhouse in London.

NATURE TRAIL SELECTED FOR CREATIVE REVIEW THE ANNUAL 2013

Helen Jordan — Wed, 08 May 2013 15:56:05 +0000

The Creative Review Annual is a major awards scheme which showcases and celebrates outstanding work of the previous year in visual communications. A panel of industry experts chooses the work that they feel represents the best of the year across advertising, design, digital and music videos, for publication in a special double issue of Creative Review in May. The studio are very happy to have Nature Trail included in this year’s addition as well as the More4 rebrand created with 4creative and ManvsMachine.

NATURAL WONDER - JENNI PYSTYNEN INTERVIEW FOR TOTAL LIGHTING MAGAZINE

Helen Jordan — Tue, 14 May 2013 11:26:24 +0000

Jenni Pystynen talks to Total Lighting Magazine on Finland, performing arts and being a lighting designer extraordinaire.

Read the full article here