Jason Bruges Studio http://www.yoursite.tld/ What your site is all about. en-us REVEAL - ASTON MARTIN <p>In a modern twist on pulling a silk cloth to reveal a beautifully crafted super car, Jason Bruges Studio has instead opted to reveal the Aston Martin One 77 by bringing it from a shroud of complete darkness into the light of around 700 super slim white OLEDs.</p> <p>The studio designed the cloud of Philips Lumiblade OLEDs to be held in bespoke housings on the end of variable length slim black stalks. The angled array is barely visible directly, leaving the light to reflect off the sculpted curves of the car.</p> <p>A specially co-ordinated sequence of light patterns is programmed to build a sense of theatre, speed and motion leading to a crescendo of sound and light before the customer is handed their keys, giving them an unprecedented immersive experience that reflects the thrill of owning the One 77.</p> <p>Photographs by <a href="http://www.nickdimbleby.com/"target="_blank"> Nick Dimbleby </a></p> Administrator Mon, 07 Feb 2011 15:03:36 +0000 /projects/uk-projects/reveal-aston-martin /projects/uk-projects/reveal-aston-martin SHOWTIME <p>Jason Bruges Studio&#8217;s integrated public art installation, commissioned by developers McAleer &amp; Rushe, is London’s first responsive and illuminated façade artwork. Showtime captures the skyline via 8 cameras mounted on the new W Hotel roof, Leicester Square, London. The panoramic view is recreated on the façade of the building using 600 lights diffused through fritted glass.</p> <p>The dynamic artwork records the changing lights and colour of the surrounding buildings and skyline 24 hours a day. The content is interpreted as short performances on the facade during the hours of darkness. The performances will be unique every time you visit, automatically responding to seasonal change and special events around the building, such as film festivals, premieres and the Chinese New Year.</p> <p>The piece reflects and celebrates the unique character of the location which changes dramatically from day to night and from season to season according to cultural events taking place. The site has a long history in such cultural diversity dating back to the 19th century when Burford’s Panorama and Wyld’s Globe were open for visitors to experience scenery and imagery never seen before in such scale.</p> Administrator Thu, 17 Feb 2011 13:53:17 +0000 /projects/uk-projects/showtime /projects/uk-projects/showtime REVIVAL <p>Jason Bruges Studio’s Applause made its third stop of the Season at the Goodwood Revival. Situated next to the Veuve Clicquot bar, the piece provided a performance of flash photography choreographed by guests in period dress. The touring installation redressed for the Revival, inspired by the contextual aesthetic of 1950s. <br /> The studio draws its inspiration from the crowds of photographers in films such as Fellini’s La Dolce Vita. Their dazzling flash lamps represent the new notion of celebrity and embody the filmic glamour of the period. <br /> A wave of flashes will applaud guests, who will be photographed against a vintage backdrop chosen from Goodwood’s image archives.</p> Administrator Fri, 23 Sep 2011 16:55:11 +0000 /projects/uk-projects/revival /projects/uk-projects/revival THE GREEN BOX PROJECT <p>Commissioned by Mother London to design and build an illuminated &#8216;green box&#8217; to act as a physical symbol and key to the new Becks’ Augmented Reality Gallery. Passersby are encouraged to download the Becks Green Box Project app which enables the user to view uniquely commissioned artworks from some of the world’s best artists through the augmented reality technology. <br /> The Green Box Project is a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion. Thirty commissions have been visible via the Green Boxes in London, Manchester, New York, Los Angeles, Miami, Rome and Milan. The green boxes were illuminated night and day and were fitted with lights that switched on thanks to a timer inside the base of the box.<br /> Jason Bruges Studio supervised the production, shipping and installation and maintenance on site of all the boxes.</p> <p>See more about the <a href="http://www.becks.com/#/en/home"target="_blank">Green Box Project</a></p> Administrator Tue, 27 Sep 2011 14:44:41 +0000 /projects/international-projects/the-green-box-project /projects/international-projects/the-green-box-project SURFACE TENSION <p>Taking inspiration from the experience on the bridge and the proximity of the Thames, the studio has created an artwork that dynamically reflects the spectacular context of the river. The surface of the artwork responds in the same way as the surface of the Thames, changing as the wind changes speed and direction. A wind sensor on the roof of the hotel detects the speed and direction of the wind in realtime. This data drives an ever-changing pattern of light on the surface of the sculpture.<br /> Surface Tension evokes the animated, celebratory and calming qualities of water features, traditionally found in hotel forecourts.<br /> Photography © James Morgan</p> Administrator Tue, 27 Sep 2011 15:38:19 +0000 /projects/uk-projects/surface-tension /projects/uk-projects/surface-tension DIGITAL FOUNTAIN <p>Jason Bruges Studio was commissioned by Westfield Stratford City to design and install a public artwork for the new Westfield development in Stratford, East London. The installation sits on the main pedestrian routes from both Stratford Underground and Stratford International Stations to the Olympic Stadium.</p> <p>The artwork captures the essence of water both visually and acoustically, relaying the effect digitally through a unique combination of glass, aluminium and <span class="caps">LCD</span> technology.</p> <p>Between the 12m high ‘Water Fall’ sculpture and the seven 8m long ‘Water Rill’ benches, seven thousand <span class="caps">LCD</span> screens are individually programmed to fade in and out in a liquid manner. In addition, seventy-four speakers are individually orchestrated to provide a complementary soundscape.</p> <p>The programming behind the scenes only describes the personality of the artwork, never its precise motion. This results in a continuously evolving, never-repeating audio-visual cascade.</p> Administrator Thu, 06 Oct 2011 18:01:07 +0000 /projects/uk-projects/digital-fountain /projects/uk-projects/digital-fountain REFLEX PORTRAITS <p>Reflex Portraits is a series of 6 unique animated digital portraits exploring reactions.<br /> The series is a development of the studio’s Mirror Mirror piece, currently being exhibited in Beijing as part of the global tour of Decode: Digital Design Sensations by the V&amp;A Museum and onedotzero. The piece explores digital narcissism and the work is as much about the way viewers respond to the portraits as to the canvases themselves.</p> Administrator Thu, 13 Oct 2011 14:50:43 +0000 /projects/uk-projects/reflex-portraits /projects/uk-projects/reflex-portraits JENNI PYSTYNEN TALKS AT THE INSIDE FESTIVAL IN BARCELONA ON 3 NOVEMBER 2011 <p>On Thursday 3 November 2011, as part of the <a href="http://www.insidefestival.com/"target="_blank">Inside Festival 2011</a>, Jenni will debate on Lighting and Bright Ideas for Interiors with fellow panellists Rogier van der Heide; Chief Design Officer at Philips Lighting and Massimiliano Guzzini; Market Development Director at iGuzzini. The talk will be chaired by Lorenzo Apicella; Principal at Pentagram.<br /> The talk is held from 12:30 to 13:30 in the main Auditorium.</p> <p>For more information about the talk, visit the <a href="http://www.insidefestival.com/talks.cfm"target="_blank">Inside Festival Conference Programme</a></p> Administrator Wed, 26 Oct 2011 16:03:30 +0000 /articles.%23%3Carticle:0x7a3f398%3E /articles.%23%3Carticle:0x7a3f398%3E JONATHON HODGES TALKS AT THE DESIGN HUB / LUXLIVE 2011 ON 9 NOVEMBER 2011 <p><a href="/assets/0000/4274/JBS_SUNDERLAND_1506.jpg" class="fancybox" rel="group"><img src="/assets/0000/4274/JBS_SUNDERLAND_1506_large.jpg" alt="No Description" /></a><br /> As part of the Design Hub Programme, on Wednesday 9 November 2011 Jon will uncover Platform 5, explain the concept and execution of this unique lighting art installation. Platform 5&#8217;s talk will be held at 2:30pm.</p> <p><a href="http://www.luxlive.co.uk/design-hub/"target="_blank">Design Hub Programme</a> presents top lighting designers from the Professional Lighting Designers’ Association to share their insights, knowledge and expertise in this special theatre. The focus will be on inspiration from some of the UK’s best projects.</p> Administrator Wed, 26 Oct 2011 16:26:19 +0000 /articles.%23%3Carticle:0x7a3fe60%3E /articles.%23%3Carticle:0x7a3fe60%3E GRASSY GATEWAY TO LONDON FEATURED IN THE EVENING STANDARD <p><a href="/assets/0000/5050/111011_JBS_LPF_East-view.jpg" class="fancybox" rel="group"><img src="/assets/0000/5050/111011_JBS_LPF_East-view_large.jpg" alt="No Description" /></a><br /> Grassy Gateway to London, featured in The Evening Standard &#8211; Wed 9th Nov 2011</p> <p><a href="http://www.thisislondon.co.uk/standard/article-24007796-grassy-gateway-to-london.do"target="_blank">read the article</a></p> <p>Jason Bruges Studio have been commissioned by The London Playing Fields Foundation (<span class="caps">LPFF</span>) to design and build a new Gateway To London. The site of the artwork is positioned either side of the elevated section of the M4 and sits within Boston Manor playing fields, a site owned by <span class="caps">LPFF</span>. The M4 is the main route for arrivals from Heathrow during the Olympics for visitors, competitors and officials.</p> <p>The artwork has recently been granted planning permission by The London Borough Of Hounslow council and we are now searching for the right sponsorship partner to take advantage of this amazing opportunity for the year of the Olympics. The naming rights will cover both the artwork, viewed by over 32 million vehicles throughout 2012, and the new pavilion which will be rebuilt with the funds raised from the installation.</p> <p>The piece itself integrates light matrices on 18M high pillars, depicting slowly changing images either related to sporting achievements or local heroes.</p> <p>Anyone interested in learning more about the piece or interested in the sponsorship rights should contact:</p> <p>Darren Henderson, Jason Bruges Studio, 020 7490 4590.</p> Helen Jordan Tue, 15 Nov 2011 15:53:23 +0000 /articles.%23%3Carticle:0x7a40900%3E /articles.%23%3Carticle:0x7a40900%3E ART MEETS AUGMENTED REALITY - FEATURED ON SKY NEWS <p><a href="/assets/0000/4618/JBS_BECKS_NYC_IMAGE.jpg" class="fancybox" rel="group"><img src="/assets/0000/4618/JBS_BECKS_NYC_IMAGE_large.jpg" alt="No Description" /></a><br /> Lucy Cotter introduces the augmented reality Green Boxes on Sky News HD</p> <p><a href="http://news.sky.com/home/video/technology/video/16111290"target="_blank">view the video</a></p> Helen Jordan Wed, 16 Nov 2011 17:55:22 +0000 /articles.%23%3Carticle:0x7a415a8%3E /articles.%23%3Carticle:0x7a415a8%3E DARREN HENDERSON PRESENTS AWARD AT THE LANDSCAPE INSTITUTE AWARD CEREMONY <p><a href="/assets/0000/5074/Landscape-Inst-logo.png" class="fancybox" rel="group"><img src="/assets/0000/5074/Landscape-Inst-logo_thumb.png" alt="Landscape Institute Logo" /></a> Darren presents Gerrit Kaiser with his award after being chosen as the winner in the Future Buildings category of the Future Vision Awards 2011. The Future Vision Award encourages students to submit inspirational ideas that have the potential to improve communities across the country. The Award is run by the Landscape Institute, the professional body for landscape architects. Many congratulations to Gerrit who will spend a four-week work placement with Jason Bruges Studio as part of his prize.</p> <p><a href="http://www.landscapeinstitute.org/events/awards2011.php"target="_blank">view the article</a></p> Helen Jordan Fri, 18 Nov 2011 16:09:20 +0000 /articles.%23%3Carticle:0x7a42278%3E /articles.%23%3Carticle:0x7a42278%3E DIGITAL FOUNTAIN AND SHOWTIME SHORTLISTED FOR LIGHTING DESIGN AWARDS 2012 <p><a href="/assets/0000/5178/lda2012.jpg" class="fancybox" rel="group"><img src="/assets/0000/5178/lda2012_large.jpg" alt="No Description" /></a><br /> Digital Fountain has be shortlisted in the Special Projects category and Showtime in the Exterior Lighting category. The Award winners will be revealed on Wednesday 21st March 2012 at a ceremony hosted at the London Hilton, Park Lane.</p> Helen Jordan Mon, 21 Nov 2011 18:07:40 +0000 /articles.%23%3Carticle:0x7a42c78%3E /articles.%23%3Carticle:0x7a42c78%3E MIMOSA IN "TURNING THE TABLES" EXHIBITION AT TESTBED1 IN BATTERSEA <p><a href="/assets/0000/5194/111121_low_Flyer_TurningTheTables.png" class="fancybox" rel="group"><img src="/assets/0000/5194/111121_low_Flyer_TurningTheTables_medium.png" alt="No Description" /></a> Thirteen new tables designed by architects. Exhibition runs from 30th November &#8211; 7th December</p> <p><a href="http://www.testbed1.com/"target="_blank">view the website</a></p> Helen Jordan Wed, 30 Nov 2011 12:37:58 +0000 /articles.%23%3Carticle:0x7a43628%3E /articles.%23%3Carticle:0x7a43628%3E BECKS - THE GREEN BOX PROJECT NOMINATED FOR DESIGNS OF THE YEAR 2012 AT THE DESIGN MUSEUM <p><a href="/assets/0000/4626/JBS_BECKS_LONDON.jpg" class="fancybox" rel="group"><img src="/assets/0000/4626/JBS_BECKS_LONDON_medium.jpg" alt="No Description" /></a> On show from 8th February until 15th July, Becks &#8211; The Green Box Project, a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion showcases 1,000 projects by individuals with unique creative vision.</p> <p><a href="http://designmuseum.org/exhibitions/future-exhibitions"target="_blank">view the website</a></p> Helen Jordan Thu, 19 Jan 2012 15:37:45 +0000 /articles.%23%3Carticle:0x7a44348%3E /articles.%23%3Carticle:0x7a44348%3E More4 Rebrand <p>Channel 4 in-house creative agency, 4Creative and ManvsMachine commissioned Jason Bruges Studio as Production Designers for the new More 4 live-action idents for the channel. The studio created the production design, build and installation across 4 different locations including 2 outdoor and 2 indoor sites. With just 4 weeks from commissioning to installation the studio drafted in production help from Middlesex University. All of the production was completed in the studio’s workshop in Old Street, London.</p> <p>The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming. Live-action idents see the brand break out into the real world in the form of mechanical &#8216;flippers&#8217;. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness.</p> <p><span class="caps">CREDITS</span>:</p> <p>Creative Director: Tom Tagholm<br /> Head of On air, More4: Chris Wood<br /> Design &amp; Creative: ManvsMachine/4Creative<br /> Director: Mike Alderson/Tim Swift/Chris Wood<br /> Producer: Louise Oliver<br /> <span class="caps">DOP</span>: Daniel Trapp<br /> Production Design: Jason Bruges Studio<br /> Design Co-ordinator: James Greenfield<br /> Editor: Jamie Foord<br /> Post producer: Pete Winslett &amp; Sarah Antrobus (Envy Post)<br /> <span class="caps">VFX</span>: Marcus D. Dryden<br /> Composer: Guy Connelly<br /> Music: commissioned by Alice Godfrey at Channel 4, Pete Beck at Warner Chappell<br /> Sound Design: Rich Martin (Envy Post)</p> Matt Wood Mon, 23 Jan 2012 18:36:35 +0000 /projects/uk-projects/more4-rebrand /projects/uk-projects/more4-rebrand THE BIG EGG HUNT EVENT 2012 <p>Jason Bruges Studio were commissioned by Fabergé to create an interactive egg, for the Big Egg Hunt event taking place all around London. “Chicken” is an illuminated living and playful egg that responds to the movement and proximity of the viewer as if shying away from being found in the egg hunt. It has its own personality, Chicken is timid and becomes very discreet thanks to its active camouflage. The lights embedded in the surface will brighten and dim in a real-time response to the activity all around. “Chicken” also adapts itself to the surrounding lighting conditions.<br /> This interactive art piece works entirely in an analogue way. Embedded inside the egg are a hundred circuits connecting photo diodes (a kind of light sensor) to LED’s, each working individually, by switching on and off to depict the changing light conditions that surround it.</p> <p>Sponsored by Fabergé, The Big Egg Hunt is a 100% charitable event that will raise funds for vital conservation issues and help secure a future for some of the UK’s most vulnerable and neglected children. The event will give a chance to make a significant contribution to both Elephant Family and Action for Children. By creating, celebrating and auctioning off their magnificent and diverse collection of hand crafted eggs the charity hope to raise the funds necessary to make that change, and do so with style, innovation and charm. <br /> <a href="http://www.thebigegghunt.co.uk/"target="_blank">read more here</a></p> Helen Jordan Tue, 21 Feb 2012 12:43:18 +0000 /projects/uk-projects/the-big-egg-hunt-event-2012 /projects/uk-projects/the-big-egg-hunt-event-2012 The Listening Project <p>Jason Bruges Studio was commissioned to design and build lit sculptures for trailers of new <span class="caps">BBC</span> Radio 4 series, The Listening Project. Working together with Karmarama, Red Bee Media and director Giles Revell, we produced sculpted names that react to the audio with the internal lighting.</p> <p>Shot on two locations in the south of England, pebbly Brighton beach and the fairytale Firle, the two trailers create a visual experience that enhances the people and stories without taking anything away from the power of their spoken words.</p> <p>Working with two specially edited conversations from The Listening Project programme, the studio collaborated with director Giles Revell to design a sensitive manifestation of the already charming conversations of Beryl &amp; Graham, and Sasha &amp; Paddy. The bespoke “name objects” emanate light from within, in character with the voices. Unspoken and spoken moments between the characters were considered closely, with colour and form of the lights in-flux with the emotional atmosphere of the conversation.</p> <p>The Listening Project is an ambitious archive of conversations from across Britain, curated by <span class="caps">BBC</span> and the British Library. <br /> <a href="http://www.bbc.co.uk/radio4/features/the-listening-project"target="_blank">www.bbc.co.uk/radio4/features/the-listening-project</a></p> <p><span class="caps">CREDITS</span>:<br /> Director: Giles Revell<br /> 1st Assistant Director: Cordy Hardy <span class="caps">BBC</span> Digital marketing Manager: Giles Perry<br /> Producer: Ella Littlewood<br /> Production Manager: Paul Coward<br /> Production Assistant: Conor Keane<br /> Chief Creative Officer: Dave Buonaguidi<br /> Creatives: Tom Woodington &amp; Robin Temple<br /> Lighting Designer: Jason Bruges Studio<br /> Director of Photography: Andy Taylor-Smith<br /> Camera Operator: Mike Metcalf<br /> Video Playback: Andy Shields<br /> Art Director: Chris Williams<br /> Post Production Supervisor: Gerry Lindfield</p> Matt Wood Tue, 27 Mar 2012 18:57:00 +0000 /projects/uk-projects/the-listening-project /projects/uk-projects/the-listening-project ELECTRONIC ENGINEERS REQUIRED <p>Jason Bruges Studio is currently recruiting for 2 Electronic Engineer roles:</p> <p>A: Full time Electronic Engineer to join the team based in Old Street, London</p> <p>B: Internship Electronic Engineer on a programme for 3 months</p> <p>The studio, formed in April 2002, design and build interactive art installations for brands, architects and the art world.</p> <p>The role includes working closely with the current design team on generating electronic solutions to design briefs and contributing to the creative sessions. The role involves a certain amount of tinkering and experimentation and has been created due to the growth being seen by the studio.</p> <p>Essential skill requirements include:</p> <p>Previous experience of start to finish electronic design (prototyping, schematic, board layout, connections, system wiring, safety, test procedures)<br /> <span class="caps">GUI</span> programming (preferably C++) and firmware (<span class="caps">AVR</span> / <span class="caps">PIC</span>)<br /> Serial communications experience (especially RS485 / RS422 / <span class="caps">DMX</span>)<br /> Excellent working knowledge of human interface sensors (inertial, capacitive, optical, thermal etc.)<br /> Proven ability to create very fast turnaround prototypes<br /> A flexible and creative approach to working within a team and with clients<br /> A wizard at debugging, handy using a scope and data logging to find and solve problems fast<br /> A dab hand at surface mount rework – wouldn’t think twice about hand soldering <span class="caps">TSSOP</span> or 0603</p> <p>Applicants for the full time role will need these skills to be considered plus at least 3 years experience. <br /> Applicants for the Internship role will require a good understanding of these requirements.<br /> Only applicants with existing visas and permits to work in the UK will be considered.<br /> Please state clearly on your application which role you are applying for by including A or B in the subject header of your application.</p> <p>To apply please send your CV and portfolio (no more than 5Meg) to:</p> <p>Darren Henderson, Managing Director, <a href="mailto:Darren@jasonbruges.com">Darren@jasonbruges.com</a></p> <p>Further information about the studio:</p> <p>Jason Bruges Studio, formed in April 2002, design and build art interactive installations for architects, brands and the art world. The company has a design studio and workshop in-house, all based in Old Street, London, the hub of the creative and digital industry in Europe. The studio has also recently expanded to include a team based in New York, <span class="caps">USA</span>.</p> <p>Although the studio is based in the UK and <span class="caps">USA</span> the company is currently working on projects as far reaching as China, Kuwait, Qatar, Canada, France, India and obviously the UK and <span class="caps">USA</span>.</p> <p>The multi-disciplinary team has grown significantly over the past 12 months and now includes creative architects, lighting designers, electrical engineers, programmers, industrial designers and mechanical engineers. Furthermore, the studio is supported by an experienced, high calibre management team to develop and deliver bespoke projects worldwide.</p> <p>The studio produces innovative and engaging spaces that connect people with their environment. The studio generates significant press interest and has received several prestigious design awards including The Lighting Design Of The Year Award for Platform 5 and more recently have been nominations for The Brit Insurance Design Of The Year for both Mimosa and The Green Box Project.</p> <p>Jason’s architectural training brings environmental awareness and technical skill to the direction of all the studio’s creative projects. He worked for Foster + Partners and Imagination before establishing the studio. Jason’s vision, passion and desire to find groundbreaking creative solutions are clearly evident in the studio’s work.</p> <p>The studio is currently working on many global projects including a distraction piece for Great Ormond Street Hospital for Children on their route to surgery, an interactive artwork in a shopping mall in Shenyang, China, a public artwork for a new development in Toronto, Canada, 4 Olympic Games artworks in London, a super yacht in the middle east and a playground for a childrens’ hospice in Kuwait.</p> <p>Jason Bruges Studio prides itself on offering excellent client services including initial consultation on feasibility, concept design, detailed design, design consultancy, visualisation, product development, project build and installation. Clients are encouraged to make studio and workshop visits to see the creative ideas for their project come to life.</p> Matt Wood Fri, 13 Apr 2012 11:16:09 +0000 /articles.%23%3Carticle:0x7a44f28%3E /articles.%23%3Carticle:0x7a44f28%3E BRITISH BUSINESS EMBASSY TO SPOTLIGHT THE BEST OF UK CREATIVITY <p><a href="/assets/0000/5586/ukti.jpg" class="fancybox" rel="group"><img src="/assets/0000/5586/ukti_large.jpg" alt="ukti" /></a></p> <p>Jason Bruges Studios are delighted to join with the UK’s top designers and artists to contribute to delivering a world class creative showcase that will play host to some of the most globally influential business leaders during the Olympics and Paralympics Games.</p> <p>The British Business Embassy, developed by UK Trade and Investment (<span class="caps">UKTI</span>), is the centrepiece of the Government’s international business legacy programme. It will see over 3,000 UK and international business leaders from across the globe come together for an ambitious series of global, sector and country summits.</p> <p>Taking place at the world-renowned Lancaster House, the Embassy will stage a host of world class speakers including Christine Lagarde, Eric Schmidt, Sir Jonathan Ive, Howard Stringer and Daniel Ek.</p> <p>The 19th century Lancaster House will be transformed to showcase modern art and design from both new and established designers, photographers, furniture makers, and sculptors, as well as displaying the very best in sound art and visual installations.</p> <p>Minister for Trade and Investment, Lord Green said: “Lancaster House is a unique venue that will showcase the very best of British capability to international companies &#8211; and demonstrate that the UK should be their first stop when looking to boost business.</p> <p>&#8220;We will champion key sectors where British companies shine. These will include energy, the creative industries, technology, life sciences, infrastructure, global sports and advanced engineering.&#8221;</p> <p>A total of 18 rooms at the British Business Embassy have been curated to highlight the talents of British or British trained designers and manufacturers. Direction was overseen by a creative panel, chaired by design leader and <span class="caps">UKTI</span> Business Ambassador Sir John Sorrell alongside Diana Yakeley, President of the British Institute of Interior Design (<span class="caps">BIID</span>).</p> <p>Sir John Sorrell said: “The Games will ensure the eyes of the world are on London – the world’s creative hub. The British Business Embassy will provide an elegant and exciting environment in which international leaders will come to do business, whilst at the same time showcasing the breadth of our creative industries.”</p> <p>The British Business Embassy will also benefit from an art re-hang overseen by Penny Johnson from the Government Art Collection and Iwona Blaswick from the Whitechapel Gallery, whilst the Crafts Council have curated a selection of contemporary work from across the UK.</p> <p>Among the designers, artists and manufacturers loaning items and contributing to the Embassy is Lee Broom, judged Designer of the Year at the British Design Awards 2011.The Lee Broom Gold Room will feature pieces from the designer’s most iconic collections. The room will reflect the designer’s commitment to the country’s heritage as his work exemplifies the best of Britain. All of the products in the room have been designed in Lee’s East-End studio and manufactured in the UK.</p> <p>Jason Bruges Studio has provided the installation ‘Mirror Mirror’. Heatherwick Studio presents the world&#8217;s first ever extruded piece of furniture, created in association with contemporary art gallery, Haunch of Venison. Italian design company, Moroso contributes furniture collections Supernatural designed by Ross Lovegrove and Victoria and Albert designed by Ron Arad. Allermuir contributes the Pearson Lloyd inspired Conic range.</p> <p>Others designers and contributors include Paul Smith for Conran and the Rug Company, Barber Osgerby and Jasper Morrison for Vitra, Terence Conran for Conran, Dean Sutcliffe for Benchmark and Foster &amp; Partners for Lumina.</p> <p>And architects Waugh Thistleton has been commissioned to design and oversee the construction of a temporary Pavilion in the grounds of Lancaster House. The timber Pavilion will act as the key function space for the Embassy for the entire programme and will be a central point for delegates.</p> <p>Modern, visionary menus and food presentation, using locally sourced and sustainable produce will be on offer for delegates and speakers throughout the Embassy&#8217;s programme.</p> <p>The project is being designed, curated and delivered with support by event and brand experience agency innovision.</p> Matt Wood Fri, 11 May 2012 17:07:21 +0000 /articles.%23%3Carticle:0x7a45978%3E /articles.%23%3Carticle:0x7a45978%3E