Jason Bruges Studio http://www.yoursite.tld/ What your site is all about. en-us AWESOMECROSS <p>Awesomecross, a reactive lighting project for the launch of a new high performance tyre for BFGoodrich.</p> <p>Over 500 metres of reactive lighting was designed and installed for the BFGoodrich &#8216;Awesomecross&#8217; event held at El Toro, Irvine, CA.</p> <p>The event, devised by The Martin Agency, used real time race performance data to convey the &#8216;fun&#8217; the tyres were having. Jason Bruges Studio designed custom hardware and software to measure and visualise the tyre conditions and driver performance for the race.</p> <p>The race track was designed to offer a challenging and radically new driving experience for the twenty-five participants, and seven of the most important track features were lined with <span class="caps">LED</span> light tubes. Using live position, acceleration and lateral G-force data, the lights were illuminated in turn to show race progress, with G-force data visualised across the tubes in real time as the cars passed. In keeping with The Martin Agency&#8217;s concept for a next-generation racing experience, Jason Bruges Studio overlaid the previous lap performance onto the tubes which allowed the drivers to race themselves, pushing them to greater extremes. If drivers managed to pull over 1G of lateral acceleration while cornering in the race, a special achievement mode was activated which caused the lights around the track to flash.</p> <p>To get even closer to the experience that the tyres had during the race, Jason Bruges Studio designed a custom sensor and lighting package for each car, which was mounted into the back of each vehicle. Acceleration and lateral G-force telemetry was instantaneously visualised on each car through a system of <span class="caps">LED</span> lights mounted in each wheel well. Again, to encourage the highest performance, pulling over 1G of lateral acceleration while cornering caused all the tyres to flash.</p> <p>The combination of the novel experience and the instantaneous representation of race performance in light, provided compelling viewing for the watching crowd.</p> Helen Jordan Tue, 13 Nov 2012 11:56:33 +0000 /projects/international-projects/awesomecross /projects/international-projects/awesomecross GUINNESS MONUMENT <p>Jason Bruges Studio were approached by Blink Art and Saatchi &amp; Saatchi to design, build and install and artistic installation that represents the head of a pint of Guinness, to be suspended over a 12ft high sculptural form of the pint. The overall artwork was a collaborative project with a series of other artists, illustrators and sculptors.</p> <p>The form of the head sits above a mountainous landscape and represents a cloud like form as well as referencing the swirling nature of the bubbles as they settle in a pint of Guinness. The crowning element of the sculpture which was filmed as a ʻmaking ofʼ documentary to represent the effort and craft involved in producing Guinness as well as the story of Arthur Guinness and the development of Guinness through the years.</p> <p>Read further coverage in <a href="http://www.designindaba.com/news/ode-guinness"target="_blank">Design Indaba</a></p> Helen Jordan Fri, 18 Jan 2013 13:20:55 +0000 /projects/uk-projects/guinness-monument /projects/uk-projects/guinness-monument NATURE TRAIL <p>Jason Bruges Studio has completed a unique project for Great Ormond Street Hospital for children to improve their journey to theatre.</p> <p>The brief was to design and install a distraction artwork helping to create a calming yet engaging route that culminates in the patient’s arrival at the anaesthetic room. Inspiration came from the idea of viewing the patient journey as a ‘Nature Trail’, where the hospital walls become the natural canvas, with digital look out points that reveal the various ‘forest creatures’, including horses, deer, hedgehogs, birds and frogs, to the passerby.</p> <p>The work has been installed in the theatres floor within the hospital’s new Morgan Stanley Clinical Building, the first part of the Mittal Children’s Medical Centre.</p> <p>The work, which covers the corridor walls, has essentially two main elements; integrated <span class="caps">LED</span> panels and bespoke graphic wallpaper. The <span class="caps">LED</span> panels are embedded into the wall surface at various heights in order to be accessible to the eye levels and positions of patients travelling along the corridors. Across these digital surfaces abstracted ‘animal movements’ are recreated as interactive animated patterns of light which reveal themselves through the trees &amp; foliage of the forest. The artwork consists of 70 <span class="caps">LED</span> panels, with a total of 72,000 LED’s.</p> Helen Jordan Mon, 11 Feb 2013 14:52:56 +0000 /projects/uk-projects/nature-trail /projects/uk-projects/nature-trail EBB & FLOW <p>Leading bathroom retailer C.P. Hart opened the doors to its ninth London showroom during the London Design Festival 2013 with the launch of C.P. Hart Chelsea, an inspirational new retail concept for the bathroom industry featuring a lighting sculpture by Jason Bruges Studio.</p> <p>The studio was commissioned by C.P.Hart to explore the concept of water flow to fabricate a unique and dramatic sculpture. Clear, water-filled glass hemispheres hang from the ceiling and are used as lenses to create forever changing lighting patterns using computer-controlled LEDs and fans.</p> <p>We suspended a series of water pixels from the ceiling, which have been choreographed to animate and create auroras of light around the sculpture itself. Each of the glass bowls acts as an individual pixel and is then animated through pulse work modulated control. We see extraordinary lighting effects as a result of this animation</p> <p>The showroom also features two large media walls which have been integrated into the fabric of the showroom. The ground floor level screen plays content inspired by water and movement, designed by Jason Bruges Studio, whilst the consultation hub in the basement features an interactive screen that enables architects, designers and consumers to create digital mood boards for their project.</p> Helen Jordan Fri, 08 Nov 2013 12:17:33 +0000 /projects/uk-projects/ebb-flow /projects/uk-projects/ebb-flow DYSON PINWHEELS <p>This ad, specifically for Japanese Broadcast, reversed the perception of a bladeless fan lacking power.</p> <p>Jason Bruges Studio collaborated with creative production studio Mainframe to show an engineers testing lab with an array of Pinwheels being driven by one Dyson Air Multiplier. The studio designed and engineered the Pinwheels, perfecting the final design after extensive material, structure and dynamics tests.</p> <p>Mainframe designed the testing lab set, and shot everything in camera with only clean up and grading left to post production.</p> <p><iframe src="//player.vimeo.com/video/66188307?title=0&amp;byline=0&amp;portrait=0&amp;color=c7c7c7" width="500" height="281" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href="http://vimeo.com/66188307">Dyson Air Multiplier. &#8220;Pin Wheels&#8221; Directors Cut.</a> from <a href="http://vimeo.com/jonyeo">Mine. // Jon Yeo</a> on <a href="https://vimeo.com">Vimeo</a>.</p></p> Helen Jordan Fri, 08 Nov 2013 15:20:10 +0000 /projects/international-projects/dyson-pinwheels /projects/international-projects/dyson-pinwheels EASTER EGGS LIVE <p>Jason Bruges Studio created a state of the art ‘hatchery’ for Channel 4’s key Easter broadcast, Easter Eggs Live. <br /> In a TV and science first, the programmes, presented by Mark Evans, showed fascinating imagery of a wide range of eggs hatching; from crocodiles to cockroaches, fish to frogs and turtles to termites.</p> <p>An East London studio was transformed into a striking, modern studio, with around 60 incubator boxes created by Jason Bruges Studio. The team worked closely with Channel 4 on the brief, to provide a set that is fully able to support and enhance such dynamic and detailed filming.</p> <p>The incubator boxes included bespoke macro cameras to allow viewers unparalleled, real time access to the fascinating hatching process. 5&#215;6 metre wide projection screens were set up to show these captivating images on a larger scale. In a fascinating new insight into embryonic behaviour, light was directly shone through larger eggs, to reveal the embryo while still in the shell. The team designed the set to provide a futuristic, sci-fi feel, employing light box surfaces and a black projection surface to provide an ambient feel.</p> <p>Easter Eggs Live aired on Channel 4 on Sunday March 31st and Monday April 1st, with live streaming from the hatchery running from March 25th.</p> Helen Jordan Fri, 08 Nov 2013 16:01:30 +0000 /projects/uk-projects/easter-eggs-live /projects/uk-projects/easter-eggs-live WWF EXPERIENCE <p>Jason Bruges Studio answered a unique <span class="caps">WWF</span> brief for a conservation themed installation at the charity’s new Living Planet Centre, officially opened by Sir David Attenborough.</p> <p>The studio was commissioned by <span class="caps">WWF</span> to design and create the <span class="caps">WWF</span> Experience, which consists of four immersive zones, each reflecting a different environmental theme and key area of the organisation’s important work – forests, rivers, oceans and wildlife. Guests are invited to explore each environment and are taken on a journey to discover, learn, connect and interact with these unique habitats in a variety of different ways.</p> <p>Each zone is designed to reflect the sights, sounds, scents and ambiance of their different environments. Large-scale display screens play footage that has been exclusively commissioned in partnership with the <span class="caps">BBC</span> and each zone has its own distinctive soundtrack, created by the acclaimed composer William Goodchild. Visitors to the Living Planet Centre, both adults and children, are also encouraged to take part in a range of exciting challenges, quizzes and other interactive games designed to educate and inspire.</p> <p>Sam Hoey, Head of Studio at Jason Bruges Studio, stated: “From the initial meetings right through to the final touches on site, the experience has been conceived to feel part of the building and complement the beautiful and highly sustainable nature of the Living Planet Centre by Hopkins Architects. Our team have worked with <span class="caps">WWF</span> and alongside the project team over the last few years developing and detailing these amazing structures and the immersive experience that will happen as the zones are explored by visitors young and old. The materials we used have been chosen to meet <span class="caps">FSC</span> certification, and the combination of form, texture, lighting, screen arrangements, content and interaction triggers create a rich layering of information. While the four zones can be seen as ‘family’ externally with their conical shapes, they all have internal detailing and textures to represent the key aspects of WWF’s work. Visitors can walk or crawl into the zones, smell specially developed scents and explore by peeping into small screen enclosures. They can touch specially cast triggers, and watch films arrayed across screens as well as learning more via touch screens and e-ink displays of text and data feeds.”</p> <p>All images © Richard Stonehouse/<span class="caps">WWF</span>-UK</p> Helen Jordan Tue, 12 Nov 2013 11:05:49 +0000 /projects/uk-projects/wwf-experience /projects/uk-projects/wwf-experience BLOOMBERG CONNECTS <p>Jason Bruges Studio was commissioned by Tate Modern and Bloomberg to design, create and launch Bloomberg Connects, a pioneering new digital arts project which sees the museum marry cutting edge technology with its current collections.</p> <p>Bloomberg Connects empowers visitors to the Tate Modern to become commentators, critics, contributors and co-creators. They are invited to exchange ideas, images and experiences, create their own interpretations of works of art, and interact with artists, the museum and each other, using the digital space as a fresh canvas for creativity and conversation.<br /> A total of seventy-five screens, over half cascading down the valley of the central staircase, will display visitors’ ideas and comments. A digital drawing bar will allow people to respond visually to their visit and see large-scale versions of their artworks projected on the wall.</p> <p>The installations created are spatially aware, and use body tracking technology to respond to and attract visitors who are nearby. The design team up-cycled and reconfigured pre-used monitors and terminal screens, donated by Bloomberg, by adding Raspberry Pi computers for the stairwell display. This breathed new life into old technology that would otherwise have been recycled. The team decided that the screens should be embedded into the existing architecture at the site, to ensure that this new addition to the museum would be fully integrated into the existing layout of the building.</p> <p>Jane Burton, Creative Director at Tate Media, stated: “We selected Jason Bruges Studio because of their strong track record in designing beautiful and innovative interactive technology for public settings. They&#8217;ve delivered on all fronts &#8211; I love their clever use of up-cycled hardware, which is given a second life by the addition of Raspberry Pi computers; and their elegant design solution for the graphic interface is just what we were looking for.”</p> <p>© Tate Photography and Lee Funnell</p> Helen Jordan Wed, 13 Nov 2013 12:21:38 +0000 /projects/uk-projects/bloomberg-connects /projects/uk-projects/bloomberg-connects JASON BRUGES STUDIO EXHIBIT AT BIS SPOTLIGHT GALLERY <p>Through our affiliation with <span class="caps">UKTI</span> we were asked to exhibit a piece of artwork for the Department for Business, Innovation and Skills gallery. <br /> The <span class="caps">BIS</span> Spotlight Gallery exists to deliver an engaging visitor experience. It’s overarching goal is to promote further enquiry into the work and impact of <span class="caps">BIS</span> and support better communication of the ‘BIS Story’.</p> <p>The artwork is a prototype of &#8220;Back to Front&#8221; which will launch in a public park in Toronto, Canada later this year. The <span class="caps">LED</span> arrays in this installation sense movement and the changing light levels of the environment to produce animated silhouettes in response.</p> <p>Jason took part in an interview at the gallery which you can watch below.</p> <p><object width="425" height="239"><param name="movie" value="//www.youtube-nocookie.com/v/zSAsNLMLt8E?version=3&amp;hl=en_GB&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube-nocookie.com/v/zSAsNLMLt8E?version=3&amp;hl=en_GB&amp;rel=0" type="application/x-shockwave-flash" width="425" height="239" allowscriptaccess="always" allowfullscreen="true"></embed></object></p> Helen Jordan Tue, 26 Aug 2014 16:55:04 +0000 /articles.%23%3Carticle:0x7b74c40%3E /articles.%23%3Carticle:0x7b74c40%3E JASON BRUGES ASKED TO TAKE PART ON ONE MINUTE WONDER <p>An ongoing series of video portraits, highlighting wonderful people, telling their personal story in 60 seconds flat. A One Minute Wonder is just that: a video portrait featuring a wondrous person relating their individual story in 60 seconds flat. What began as a project to help tell the amazing stories of the people fortunate enough to be surrounded by, has now turned into an ever-growing series.</p> <p><iframe src="//player.vimeo.com/video/104949328" width="500" height="281" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href="http://vimeo.com/104949328">One Minute Wonder 54 &#8211; Jason Bruges</a> from <a href="http://vimeo.com/presentplus">Present Plus</a> on <a href="https://vimeo.com">Vimeo</a>.</p></p> <p>See more <a href="http://oneminutewonder.tv/about/"target="_blank">One Minute Wonders</a></p> Helen Jordan Thu, 11 Sep 2014 11:34:36 +0000 /articles.%23%3Carticle:0x7b75208%3E /articles.%23%3Carticle:0x7b75208%3E JASON BRUGES ON THE PANEL FOR "OLED THERE BE LIGHT: THE FUTURE OF ILLUMINATION" SEMINAR <p><a href="/assets/0000/8546/Global_Design_Forum.jpg" class="fancybox" rel="group"><img src="/assets/0000/8546/Global_Design_Forum_thumb.jpg" alt="Logo" /></a> ‘OLED there be light: the future of illumination’ seminar, which is part of the Global Design Forum. The Forum is curated and delivered by the London Design Festival.</p> <p><span class="caps">MONDAY</span> 15 <span class="caps">SEPTEMBER</span> at 13:00-14:30</p> <p>Victoria and Albert Museum <br /> (The Lydia and Manfred Gorvy Lecture Theatre, Level 4)<br /> Cromwell Road, London SW7 2RL</p> <p><span class="caps">OLED</span> there be light: the future of illumination<br /> The humble light bulb has come a long way since it’s invention over 130 years ago. The technologies now available provide transformative solutions that can improve many areas of our lives: boosting health, uniting communities, improving safety and saving energy as well as enhancing environments, lifting moods and creating spectacle.<br /> The panel will discuss the importance of lighting across their studio projects and will explore some of the exciting developments in this fast-changing sector, including <span class="caps">OLED</span> technology.</p> <p>Panelists:<br /> Paul Cocksedge, designer and co-founder of Paul Cocksedge Studio<br /> Ab Rogers, designer and founder of Ab Rogers Design<br /> Marci Song, designer and director of Seam Design <br /> Jason Bruges, designer and director of Jason Bruges Studio</p> <p>Chair: Dr Cliff Lauson, Curator at the Hayward Gallery</p> <p>Find out more on the <a href="http://www.globaldesignforum.com/gdf-events/oled-there-be-light-future-illumination"target="_blank">Global Design Forum</a> website</p> Helen Jordan Thu, 11 Sep 2014 12:18:57 +0000 /articles.%23%3Carticle:0x7b75730%3E /articles.%23%3Carticle:0x7b75730%3E JASON BRUGES TO SPEAK AT XLAB 2014 IN NEW YORK <p>Xlab 2014, the innovation forum designed to bring designers, technology integrators, thinkers, makers, and brands together to survey the changing landscape and identify challenges and opportunities in customer experience design.</p> <p>The world’s top experiential and interactive design firms are invited to headline rapid-fire, 10-minute presentations focused on new interfaces, media, content models, platforms, and collaborative approaches to immersive customer experience.</p> <p>On November 6 Jason will be discussing how experiential projects are changing the way architecture and cities connect with people.</p> <p>Find out more on the <a href="https://segd.org/2014xlab"target="_blank"><span class="caps">SEGD</span></a> website</p> Helen Jordan Fri, 12 Sep 2014 11:29:41 +0000 /articles.%23%3Carticle:0x7b75c80%3E /articles.%23%3Carticle:0x7b75c80%3E SHAPING SPACE, CONTEXT AND THE USER EXPERIENCE - JASON BRUGES IS INTERVIEWED AHEAD OF XLAB 2014 <p><a href="/assets/0000/8562/SEGD_XLAB.jpg" class="fancybox" rel="group"><img src="/assets/0000/8562/SEGD_XLAB_large.jpg" alt="Logo" /></a> On November 6th 2014 Jason Bruges will be talking at <a href="https://segd.org/2014xlab"target="_blank">Xlab</a> in New York. He will be discussing emerging trends and defining the problems of the Future along with <span class="caps">HUSH</span>, Arup and Local Projects.</p> <p>Ahead of the Xlab Conference Jason was interviewed by <span class="caps">SEGD</span>. Here he talks about making the transition from designing buildings to designing experiences, commercial versus cultural commissions and some up and coming projects.</p> <p>Read the full interview on the <a href="https://segd.org/xlab-2014-jason-bruges-shaping-space-context-and-user-experience"target="_blank"><span class="caps">SEGD</span></a> website.</p> Helen Jordan Mon, 20 Oct 2014 15:56:05 +0000 /articles.%23%3Carticle:0x7b76108%3E /articles.%23%3Carticle:0x7b76108%3E JASON BRUGES STUDIO LIGHT UP GREENWICH PENINSULA WITH A "CAUSTIC LANDSCAPE" <p><a href="/assets/0000/8586/Caustic_Landscape_2_SMALL.jpg" class="fancybox" rel="group"><img src="/assets/0000/8586/Caustic_Landscape_2_SMALL_large.jpg" alt="No Description" /></a> The ‘ Caustic Landscape’ project is a new outdoor intervention created especially for <span class="caps">NOW</span> Gallery. The project inspired by the gallery’s proximity to the river and transportation hubs, is an exploration into water, light and vibration. The installation uses the caustic properties of water to create a series of light projections, visualising the motion created on site by the audience and the surrounding environment.</p> <p>The project can be viewed for one night only at <span class="caps">NOW</span> Gallery on the 28th of November.</p> <p><span class="caps">NOW</span> Later events launched in September 2014 testing the temperature of art and design by collaborating with the latest practitioners in dance, music and performance art.</p> <p>Read more about the <a href="http://nowgallery.co.uk/now-later/"target="_blank"><span class="caps">NOW</span> Later </a>event here.</p> Helen Jordan Tue, 18 Nov 2014 10:20:46 +0000 /articles.%23%3Carticle:0x7b76658%3E /articles.%23%3Carticle:0x7b76658%3E SUSTAINABILITY WEEK 2014 - CAN DESIGN CHANGE THE WORLD <p><a href="/assets/0000/8602/Sustainability_Week_2014.jpg" class="fancybox" rel="group"><img src="/assets/0000/8602/Sustainability_Week_2014_medium.jpg" alt="No Description" /></a> Does design have the power to change how we live our lives and how can designers lead the way through promotion of the circular economy, material alchemy and creativity? Panellists Jason Bruges, Katharine Hamnett, Dilys Williams, Alex Nobel and Sharon Johnson discuss on Thursday 27th November at the Hospital Club.</p> <p><span class="caps">SUSTAINABILITY</span> <span class="caps">WEEK</span> 2014 <br /> 22nd &#8211; 28th Nov</p> <p>Find out more and book your tickets <a href="http://www.thehospitalclub.com/events/view/27-11-14-sustainability-week-day-6-can-design-change-the-world"target="_blank">here</a></p> Helen Jordan Tue, 18 Nov 2014 12:15:45 +0000 /articles.%23%3Carticle:0x7b76b58%3E /articles.%23%3Carticle:0x7b76b58%3E THE SHARD COMMISSIONS JASON BRUGES STUDIO TO CREATE WESTERN EUROPE'S HIGHEST ART INSTALLATION TO CELEBRATE LONDON'S FESTIVE SEASON AND NYE 2014 <p><a href="/assets/0000/8650/02_Shard_Rehearsal_Thurs.jpg" class="fancybox" rel="group"><img src="/assets/0000/8650/02_Shard_Rehearsal_Thurs_large.jpg" alt="No Description" /></a> Every evening from Friday 19th December until New Year’s Eve, the spire of The Shard will come alive with a dynamic piece of public art designed to reflect and evoke the spirit and energy of London.</p> <p>Visible across London, ‘Shard Lights’ will be a daily-changing light display from 5pm to midnight capturing the energy, dynamism and colour of the city, building to a climax on New Year’s Eve. The installation is a gift to Londoners and its visitors as a celebration of the festive period.</p> <p>‘Shard Lights’ will occupy the highest 40 storeys of The Shard. The nightly event has been designed to celebrate the year The Shard came to life, opening to businesses and the public and becoming an internationally recognised beacon for modern London.</p> <p>The latest technical innovations will be used in the ground-breaking artwork, including back projection into a mist within the spire and the use of the world’s first IP rated moving head <span class="caps">LED</span> lamp, which has been supplied by entertainment lighting company <span class="caps">SGM</span>. The lights will create a dynamic colour canvas across the façade of London’s most iconic tower. The complex installation is being managed by Production Resource Group, specialists in large-scale theatrical and stadium events.</p> <p>On New Year’s Eve the countdown to 2015 is created by a giant pixelated back projection to The Shard’s apartments and is synced to work with London&#8217;s famous New Year&#8217;s Eve Fireworks Display. The <span class="caps">NYE</span> celebration lighting is comprised of layers of searchlights, sparkling strobes, a dynamic colour wash and a 2015 numeric super graphic.</p> <p>‘Shard Lights will be a theatre in the sky, and it will be a key feature of the London skyline for the twelve days of the project,&#8217; said Bruges. &#8216;This kind of architectural scale art installation represents the type of project we thrive on at Jason Bruges Studio.&#8217;</p> <p>‘Creating Western Europe’s highest art installation is an enormous challenge. We&#8217;re dealing with high winds and heavy equipment, but the opportunity to create something on this epic scale is worth the effort. Once the lights are installed they are controlled remotely so we can sit in the warmth and enjoy our hard work!&#8217;</p> <p>Irvine Sellar, developer and joint owner of The Shard, said: “The Shard has become a beacon for modern London, and is globally recognised as an emblem of our capital. We wanted to create an unprecedented installation that takes an architectural icon and turns it into a piece of public art as a gift that every Londoner can enjoy during the festive season. ‘Shard Lights’ reflects the diversity and energy of our wonderful city and will put us on a par with the celebrations in global cities like Paris, New York and Sydney.”</p> <p>Live updates from @theshardlondon @jasonbruges #shardlights</p> Helen Jordan Fri, 19 Dec 2014 12:19:16 +0000 /articles.%23%3Carticle:0x7b77aa8%3E /articles.%23%3Carticle:0x7b77aa8%3E JASON BRUGES STUDIO & BENCHMARK BUILD DIGITAL DOUBLE OF NO.10 DOOR <p><a href="/assets/0000/8890/No_10_door_cat_SML.jpg" class="fancybox" rel="group"><img src="/assets/0000/8890/No_10_door_cat_SML_large.jpg" alt="No Description" /></a> A replica of the No10 front door briefly took the place of the real thing at the weekend as part of an art installation which will tour the world promoting British business.</p> <p>The installation will go on an international tour, supporting the <span class="caps">GREAT</span> Britain campaign, highlighting the UK’s historical heritage while showing off the country’s craftsmanship, creative talent and technical know-how.</p> <p>Designed by Jason Bruges Studios, the door looks just like the original but it captures movement immediately behind it and projects this as silhouettes onto the surface of the door.</p> <p>The door combines fine craftsmanship with innovative British-made responsive technology for a uniquely interactive take on an iconic location.</p> <p>The “digital double” of the most recognisable door in the world was a co-creation of Jason Bruges Studio and Benchmark, leading designers and master craftsmen. Specialist responsive <span class="caps">LED</span> technology designed by Jason Bruges Studio is embedded in the bespoke door. An array of sensors and display lighting reveal a silhouette capturing the moment anyone passes by and through it.</p> <p>The one-of-a-kind installation will next appear at the Great Festival of Creativity at Shanghai’s Long Museum from 2-4 March, which will be led by <span class="caps">HRH</span> The Duke of Cambridge. The Festival will celebrate British creativity and innovation in front of a high level business audience from the UK, China and beyond to create opportunities for British companies to break into one of the world’s fastest growing markets.</p> <p>The No 10 Door will form part of a richly varied array of British creativity and innovation at the Shanghai Festival, before forming part of a touring exhibition of <span class="caps">GREAT</span> Creations that will promote British business, tourism and education in other key markets. Other featured exhibits will include a one-off <span class="caps">GREAT</span> Britain Aston Martin, a never before seen collection of David Bailey’s portraits of HM The Queen and a handcrafted couture dress designed exclusively for <span class="caps">GREAT</span> by Nicholas Oakwell.</p> <p>More Information on the <span class="caps">GREAT</span> Festival of Creativity can be found at www.Greatfestivalofcreativity.co.uk <br /> Twitter: @jasonbruges / @GREATFestivals / @GREATBritain / @MadebyBenchmark</p> Helen Jordan Tue, 03 Feb 2015 16:02:39 +0000 /articles.%23%3Carticle:0x7b77f80%3E /articles.%23%3Carticle:0x7b77f80%3E DIGITAL DOUBLE <p>A replica of the No10 front door briefly took the place of the real thing as part of an art installation which will tour the world promoting British business.</p> <p>The installation will go on an international tour, supporting the <span class="caps">GREAT</span> Britain campaign, highlighting the UK’s historical heritage while showing off the country’s craftsmanship, creative talent and technical know-how.</p> <p>Designed by Jason Bruges Studio, and crafted by Benchmark, the door looks just like the original but it captures movement immediately behind it and projects this as silhouettes onto its surface. The door combines fine craftsmanship with innovative British-made responsive technology for a uniquely interactive take on an iconic location.</p> <p>The “Digital Double” of the most recognisable door in the world was a co-creation of Jason Bruges Studio and Benchmark, leading designers and master craftsmen. Specialist responsive <span class="caps">LED</span> technology designed by Jason Bruges Studio is embedded in the bespoke door. An array of sensors and display lighting reveal a silhouette capturing the moment anyone passes by and through it.</p> <p>The one-of-a-kind installation will next appear at the Great Festival of Creativity at Shanghai’s Long Museum from 2-4 March, which will be attended by <span class="caps">HRH</span> The Duke of Cambridge. The Festival will celebrate British creativity and innovation in front of a high level business audience from the UK, China and beyond to create opportunities for British companies to break into one of the world’s fastest growing markets.</p> <p>The No 10 Door will form part of a richly varied array of British creativity and innovation at the Shanghai Festival, before forming part of a touring exhibition of <span class="caps">GREAT</span> Creations that will promote British business, tourism and education in other key markets. Other featured exhibits will include a one-off <span class="caps">GREAT</span> Britain Aston Martin, a never before seen collection of David Bailey’s portraits of HM The Queen and a handcrafted couture dress designed exclusively for <span class="caps">GREAT</span> by Nicholas Oakwell.</p> <p>Jason Bruges said: “We are delighted to support the <span class="caps">GREAT</span> Britain campaign and contribute to the wider promotion of British creativity and business around the world. The installation is playful and inventive and is a classic example of the creative capital of Britain. The door is a symbol of Britain’s Creative Industries being open for business and the incredible design and technology talent we have here.”</p> <p>Sean Sutcliffe, Benchmark commented, “This project represents the coming together of the best of craftsmanship, creativity and technology – where Britain excels. The digital double gives a light-hearted and interactive focus on these skills. British craftsmanship is world-leading and truly becomes viable when we add the values of design and technology.”</p> <p>A spokesperson for the <span class="caps">GREAT</span> Britain campaign said: “Britain’s world leading creative industry sector generates £71bn a year for the UK economy and is pivotal in driving the UK’s economic growth. Jason Bruges and Benchmark are representative of the outstanding vision and talent on offer here. This new art installation will undoubtedly catch the attention of international audiences and provide a great visual hook to promote British business, tourism and education around the world.”</p> Helen Jordan Thu, 19 Feb 2015 11:18:23 +0000 /projects/international-projects/digital-double /projects/international-projects/digital-double DICHROIC BLOSSOM <p>The Studio was commissioned by Beijing Guo Rui Real Estate Development Company to create an interactive feature wall which would change appearance according to different times of the day, different seasons and activities in and around the multi-function hall.</p> <p>We explored many artistic interpretations and eventually developed a mixed media digital artwork that is our interpretation of the Chinese Plum Blossom. The plum blossom, known as the Meihua (梅花), is one of the most beloved flowers in China and has been frequently depicted in Chinese art and poetry for centuries. The blossom exudes an ethereal elegance and is highly regarded as the seasonal symbol of winter.</p> <p>The artwork is reminiscent of a frieze or floral painting, branching up the wall from solo or multiple interactions at its base, organised through pentagonal tessellation. Clusters of periscope <span class="caps">LED</span> light engines refract and reflect creating an amplifying effect via a network of dichroic wall sculptures. The colour spectrum of the dichroic effectors is based on a green and magenta spectrum, which has been especially developed with reference to plum blossom with the light folding and ascending the wall, branching out as it makes progress skyward.</p> <p>The growth effect progresses up the wall dependent on an algorithm which considers the number of people standing next to the wall, their proximity, dwell time and grouping. In a neutral state the artwork has a rest mode, which like a screen saver intrigues and attracts passersby.</p> Helen Jordan Thu, 19 Feb 2015 16:49:32 +0000 /projects/international-projects/dichroic-blossom /projects/international-projects/dichroic-blossom BRITAIN'S CREATIVE INDUSTRIES TARGET CHINA IN EXPORT DRIVE <p><a href="/assets/0000/8890/No_10_door_cat_SML.jpg" class="fancybox" rel="group"><img src="/assets/0000/8890/No_10_door_cat_SML_large.jpg" alt="No Description" /></a> With Jason about to embark on a trip to Shanghai for The Great Festival of Creativity, The Telegraph interviewed him to find out more about Digital Double &#8211; our interactive art installation which is a life-size replica of No 10 Downing Street’s door.</p> <p>The event organised by UK Trade &amp; Investment (<span class="caps">UKTI</span>) is running from March 2 to 4 and will showcase more than 500 UK companies as they seek to tap into China’s expanding economy.</p> <p>Read the full article in <a href="http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11426461/Britains-creative-industries-target-China-in-export-drive.html"target="_blank">The Telegraph</a></p> Helen Jordan Wed, 25 Feb 2015 11:45:50 +0000 /articles.%23%3Carticle:0x7b78480%3E /articles.%23%3Carticle:0x7b78480%3E