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SHOWTIME

Client
W HOTEL
Location
Leicester Square, London
Year
2010

Jason Bruges Studio’s integrated public art installation, commissioned by developers McAleer & Rushe, is London’s first responsive and illuminated façade artwork. Showtime captures the skyline via 8 cameras mounted on the new W Hotel roof, Leicester Square, London. The panoramic view is recreated on the façade of the building using 600 lights diffused through fritted glass.

The dynamic artwork records the changing lights and colour of the surrounding buildings and skyline 24 hours a day. The content is interpreted as short performances on the facade during the hours of darkness. The performances will be unique every time you visit, automatically responding to seasonal change and special events around the building, such as film festivals, premieres and the Chinese New Year.

The piece reflects and celebrates the unique character of the location which changes dramatically from day to night and from season to season according to cultural events taking place. The site has a long history in such cultural diversity dating back to the 19th century when Burford’s Panorama and Wyld’s Globe were open for visitors to experience scenery and imagery never seen before in such scale.

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