More4 Rebrand

Client

More4

Location

UK & ICELAND

Year

2012

Channel 4 in-house creative agency, 4Creative and ManvsMachine commissioned Jason Bruges Studio as Production Designers for the new More 4 live-action idents for the channel, and most recently the Christmas idents shot in Iceland.

The studio created the production design, build and installation across 4 different locations including 2 outdoor and 2 indoor sites. With just 4 weeks from commissioning to installation the studio drafted in production help from Middlesex University. All of the production was completed in the studio’s workshop in Old Street, London.

The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming. Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness.

CREDITS:

Creative Director: Tom Tagholm
Head of On air, More4: Chris Wood
Design & Creative: ManvsMachine/4Creative
Director: Mike Alderson/Tim Swift/Chris Wood
Producer: Louise Oliver
DOP: Daniel Trapp
Production Design: Jason Bruges Studio
Design Co-ordinator: James Greenfield
Editor: Jamie Foord
Post producer: Pete Winslett & Sarah Antrobus (Envy Post)
VFX: Marcus D. Dryden
Composer: Guy Connelly
Music: commissioned by Alice Godfrey at Channel 4, Pete Beck at Warner Chappell
Sound Design: Rich Martin (Envy Post)