MIRROR, MIRROR

Client

V&A in partnership with SAP

Location

V&A, London

Year

2009

Mirror, Mirror was commissioned by the V&A in partnership with SAP for the Decode exhibition in 2009.

Mirror, Mirror explores the concept of narcissism and the individual’s relationship with space and others. The playful nature of the work encourages you to explore the interactivity and consider the interconnected relationships.

The white dot matrix digital panels seem to float on the pond, awakening as visitors come into view. Cameras mounted within the LED dot matrices capture activity in the garden and simultaneously reflect this back to the viewer; the animated images are then mirrored once again in the surface of the water, creating multiple reflections.

In the Summer of 2012 Mirror, Mirror again took pride of place, this time in the gardens of Lancaster House.
Jason Bruges Studio were delighted to be asked to join the UK’s top designers and artists to contribute to delivering a world class creative showcase to play host to some of the most globally influential business leaders during the Olympic and Paralympic Games.

The British Business Embassy, developed by UK Trade and Investment (UKTI), is the centrepiece of the Government’s international business legacy programme. It will see over 3,000 UK and international business leaders from across the globe come together for an ambitious series of global, sector and country summits.

Visit Decode: Digital Design Sensations microsite

Video by Jonathan Schofield