21ST CENTURY LIGHT SPACE MODULATOR
Havells-Sylvania, the Lighting arm of India’s largest lighting and electrical manufacturer, has commissioned an inspiring work from Jason Bruges Studio that is set to transform an underused section of London’s Southbank Centre. Located under Hungerford Bridge at Southbank Centre, the ‘21st Century Light Space Modulator’ will fuse technology and culture together to create an architecturally lit, creative space, in an area that sees 22 million visitors each year.
Blending Eastern and Western influences, the installation combines creativity, innovation and interaction with a kit of parts from Havells-Sylvania’s extensive product portfolio. Jason Bruges Studio will be previewing its ‘21st Century Light Space Modulator’ at Southbank Centre on 12 July 2012. The creative team will then be working on developing the installation for its full unveiling in the Autumn. A number of public showings and seminars will be taking place over the summer and details of these events will be posted on the official website.
The creative process has started, and the artwork is being developed at the Jason Bruges Studio, ready for its first showing at the Southbank Centre on the 12th July. See coverage of the launch here.
This creative installation pays homage to László Moholy-Nagy’s work, the ‘Light Prop for an Electric Stage’. Created in 1930, the ‘Light Space Modulator’ as it is commonly known, was a pioneering piece of light art and moving sculpture. Jason Bruges explains, “We are enthused to be working with Havells-Sylvania on transforming our vision into reality. Fully interactive, our installation explores not just the relationship between space and light but also people’s behaviour within a space. It introduces a performative process in which the installation engages with the audience, transforming the space with lighting based on how people respond to it.”